In the US alone, 68.2 million people are trying to escape the volatility of traditional markets and are looking for clearer, more trustworthy alternatives (Lansons, 2024; CAIS/Ipsos, 2025). Most feel stuck between volatility, low yields, and systems they don’t really trust or understand. They’re not looking for hype — they’re looking for clarity, transparency, and a way to have some agency in what they own.